The dimensions of content of Amazon are offering mix, appeal mix and multimedia mix.
Offering mix is the content of the site can include products, information, and services.
Appeal mix is the promotional and communications messaging projected by Amazon. There are two types of appeals which are cognitive and emotional appeals.
Cognitive appeals focus on the functional aspects of the offering, including such factors as low price, reliability, availability, customer support, and degree of personalization.
Emotional appeals focus on emotionally resonant ties to the product or brand. These include humor, novelty, warmth, or stories.
Multimedia mix is a variety of media-text, audio, video, image, and graphics that incorporated into a web site. They can be found in the Movies, Music and Games Department.
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