Community can build closer and stronger relationship between consumer and firm, and between consumer and consumer. Amazon made a strategy decision to add community to its site.
Blog-Enable both consumer and firm to built strong relationship among each other and share their common interest.
Customer review-Consumers can evaluate, give feedback on the product they purchased and recommend it to others. By using this, other customers and the firm itself can notice the level of satisfaction of the product.
Blog-Enable both consumer and firm to built strong relationship among each other and share their common interest.
Customer review-Consumers can evaluate, give feedback on the product they purchased and recommend it to others. By using this, other customers and the firm itself can notice the level of satisfaction of the product.
Customer discussions: Amazon shorts-Allow consumers to discuss about books, favorite authors and their opinion.
Forum-Consumers can give comment, feedback and chat about the product, their interest, and exchange their ideas.
This content can serve as an attractive incentive for individuals to come to this web site.
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