The 7 Key Elements of the Web site (7C’s)-Customization

Customization is a site’s ability to modify itself or to be modified by each user. The dimension of customization of Amazon is personalization.
Login-It allows user to access to their account in Amazon web site.
Personalized E-mail account- User will have their own account and they can choose which category of e-mail they would like Amazon to send them.



Registration-It allows user to sign up to create their own account and become a member.