The 7 Key Elements of the Web site (7C’s)-Context

This web site combines both aesthetics and functional dimensions. The dimension of context is depends on which page the visitors view.

Aesthetic

Amazon’s strategy not only communicates the product offering, but attracts the target customer through its identification with attractive and diversified content.

Functional

The site offers several options for accessing and viewing detailed product displays, and all the checkout options that customers have come to expect, in a simple design package.