I will return visit because Amazon is a reputable e-tailor as I prefer to shop at the lowest price and I have a great customer experience.
Amazon has a very wide range of product. I can search on this web site for whatever I wish to buy with a lower price.
It always updates me with notification like drop and rise of price when I log on to Amazon. Besides, Amazon does offer a Post-order Price Guarantee. We can request a refund of the difference in price after the item has shipped to us within 30 days.
It also has a real customer reviews online. I can see which products customers ultimately buy after viewing items like the one I’m considering.
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One-click Shopping-Amazon.com-Uses a patented featured that allows users to order products with a single click. Delivery default settings are applied automatically.
Shopping Cart-User can place items into their personal virtual shopping cart. The selected items can be purchased immediately or stored and purchased when the user returns on another visit.
Order Tracking-Users are given the ability to check the delivery status of the products they are ordered.
Delivery Option-Users are presented with a choice of option to specify their desired speed and cost of delivery. For example: two-day shipping.
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Although it has many good features, there are still some improvements that Amazon can make in order to consolidate its footing as one of the best E-commerce web site. The poor features are, some of the links are not underlined, visitors may not know that it is a link and the pages cannot fit into 800x600 pixels. Visitors have to scroll sideways to view the pages.
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The 7 Key Elements of the Web site (7C’s)-Context
This web site combines both aesthetics and functional dimensions. The dimension of context is depends on which page the visitors view.
Aesthetic
Aesthetic
Amazon’s strategy not only communicates the product offering, but attracts the target customer through its identification with attractive and diversified content.
Functional
The site offers several options for accessing and viewing detailed product displays, and all the checkout options that customers have come to expect, in a simple design package.
The 7 Key Elements of the Web site (7C’s)-Commerce
Commerce is a transactional capacity of a site. It is for online transactional function.
Registration-It allows a site to store credit card information, shipping address, and preferences.
Registration-It allows a site to store credit card information, shipping address, and preferences.
One-click Shopping-Amazon.com-Uses a patented featured that allows users to order products with a single click. Delivery default settings are applied automatically.
Shopping Cart-User can place items into their personal virtual shopping cart. The selected items can be purchased immediately or stored and purchased when the user returns on another visit.
Order Tracking-Users are given the ability to check the delivery status of the products they are ordered.
Delivery Option-Users are presented with a choice of option to specify their desired speed and cost of delivery. For example: two-day shipping.
Security-Amazon attempts to guarantee security of transactions and related data through encryption and authentication technologies.
Credit card approval-Amazon has the ability to receive instant credit approval for credit card purchases through electronic links to credit card clearance houses.
The 7 Key Elements of the Web site (7C’s)-Connection
Connection is the degree to which a given site is able to link to other sites through a hypertext jump.
Links to sites-It takes the user completely outside the homesite and into a third-party site.
Links to sites-It takes the user completely outside the homesite and into a third-party site.
Homesite background- It takes the user to a third-party site, but the homesite is noticeable in the background.
The 7 Key Elements of the Web site (7C’s)-Communication
It is the dialogue between the web site and its users. Amazon web site is a hybrid dimension which is a combination of broadcast and interactive communications.
Firm-to-user
FAQ
User-to-user
Customer review
Forum
Firm-to-user
FAQ
Content update notification
User-to-firm
Contact us
User-to-user
Customer review
Forum
The 7 Key Elements of the Web site (7C’s)-Customization
Customization is a site’s ability to modify itself or to be modified by each user. The dimension of customization of Amazon is personalization.
Login-It allows user to access to their account in Amazon web site.
Personalized E-mail account- User will have their own account and they can choose which category of e-mail they would like Amazon to send them.
Registration-It allows user to sign up to create their own account and become a member.
Login-It allows user to access to their account in Amazon web site.
Personalized E-mail account- User will have their own account and they can choose which category of e-mail they would like Amazon to send them.
Registration-It allows user to sign up to create their own account and become a member.
The 7 Key Elements of the Web site (7C’s)-Community
Community can build closer and stronger relationship between consumer and firm, and between consumer and consumer. Amazon made a strategy decision to add community to its site.
Blog-Enable both consumer and firm to built strong relationship among each other and share their common interest.
Customer review-Consumers can evaluate, give feedback on the product they purchased and recommend it to others. By using this, other customers and the firm itself can notice the level of satisfaction of the product.
Blog-Enable both consumer and firm to built strong relationship among each other and share their common interest.
Customer review-Consumers can evaluate, give feedback on the product they purchased and recommend it to others. By using this, other customers and the firm itself can notice the level of satisfaction of the product.
Customer discussions: Amazon shorts-Allow consumers to discuss about books, favorite authors and their opinion.
Forum-Consumers can give comment, feedback and chat about the product, their interest, and exchange their ideas.
This content can serve as an attractive incentive for individuals to come to this web site.
The 7 Key Elements of the Web site (7C’s)-Content
The dimensions of content of Amazon are offering mix, appeal mix and multimedia mix.
Offering mix is the content of the site can include products, information, and services.
Appeal mix is the promotional and communications messaging projected by Amazon. There are two types of appeals which are cognitive and emotional appeals.
Cognitive appeals focus on the functional aspects of the offering, including such factors as low price, reliability, availability, customer support, and degree of personalization.
Emotional appeals focus on emotionally resonant ties to the product or brand. These include humor, novelty, warmth, or stories.
Multimedia mix is a variety of media-text, audio, video, image, and graphics that incorporated into a web site. They can be found in the Movies, Music and Games Department.
Poor Design Features of Amazon Web site
Although it has many good features, there are still some improvements that Amazon can make in order to consolidate its footing as one of the best E-commerce web site. The poor features are, some of the links are not underlined, visitors may not know that it is a link and the pages cannot fit into 800x600 pixels. Visitors have to scroll sideways to view the pages.
Good Design Features of Amazon Web site
The design of www.amazon.com is good. It has fulfilled almost all of the features of a good web site which are text, navigation, links, graphics and general design.
Text
The background does not interrupt the text. It can be easily read and is comfortable for visitor. Besides, the text is big enough to read, but not too big. The hierarchy of information is perfectly clear and different products are categorized into different department.
Navigation
The navigation button and bar are easy to understand and use. For instance, visitor can move the mouse cursor to the navigation bar and click on which department they wish to view then it will bring you to the page. The navigation bars are quite consistent throughout the web site which is placed on the upper left part in the web pages. The frames used are not obstructive and it makes the information displayed in a more organized way.
Links
Graphics
The graphics and backgrounds use browser-safe colors of the web site. Furthermore, the graphics are match with the text link. For example, when visitor click on a graphic of a product, it will link to the other page for visitor to know more detail about the product.
General Design
The web site is best viewed with 1280x800 pixels. It has good use of graphic elements to break up large area of text. It can be downloaded quickly in seconds. Hence, visitors will not feel impatient in viewing it. Moreover, the tagline-amazon.com (repetitive element) is carried throughout the pages. This makes every page in the site looks like it belongs to the same site.
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